The nerve dating web site
The couples membership runs per month; the one for singles starts at per month.
MORE: Fast-growing dating apps The young company has accepted more than million in funding from a number of high-profile venture capital firms such as Khosla Ventures.
(IAC has not yet released its results for 2013; How About We would not share its financials.) Moreover, the utility of traditional content sites for meeting people is less clear at a time when mobile applications such as Tinder and Hinge are exploding in popularity.
(For more, see “Hookup app Tinder wants to change its image.”) Traffic to has been relatively small — 1 million monthly uniques on average for the past few years — but the site did see a big traffic boost, close to 5 million uniques, in the past month as How About We’s writers have begun posting fresh content to it.
The company is banking on continued traffic growth in the months to come as its writers post more frequently.
While Nerve is an acquisition, Swimmingly and Famously are brand-new sites; The Date Report was an already extant site run by How About We that has been refreshed.
Brian Moylan, a former Gawker writer who has been editing The Date Report, is now editor-in-chief of How About We Media and, by extension, all four sites.
“The online dating business is completely monopolized — IAC owns online dating,” Schechter says.