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The number of different demographics points you can target and combine is staggering.
Net worth, living arrangements, marital status, parental status, interests, location – it’s all in there, and more.
Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place.
Even if you don’t have your own email or phone list, you can mirror your Facebook fan base.
They already know your name and were interested enough to visit you, but not to convert.
The date ranges possible are 3 months, 6 months and one year.Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.Early on, Facebook was criticized by advertising analysts as a fun place to hang out, but a network with little commercial intent or potential for consumer insight.Facebook Custom Audiences are an advanced feature that enable you to connect on Facebook with your existing contacts.Getting in front of your existing customers and app users on their favorite social network reinforces your brand, but also gives you the opportunity to increase lifetime customer value, order frequency, and loyalty.
Then target or exclude the whole list, or just specific subsets of it using other targeting parameters to home in on your ideal Facebook audience. You could target your existing customers who work in a specific job function, make XX amount of money per year, and live in a certain ZIP code with a higher value product offer, if those insights told you these people are more apt to be your affluent customers.